Ever since its inception in 1941, Service group has served the nation with quality and innovation. We didn't just master the game, we helped make it with it is today.



We do not follow trends, we set them.Service is in our name. And serving you means always knowing who you are and what you want, no matter where or even when you are.

Community Care

Community Care

We are loved locally but also quiet famous internationaly. We makeup 50% of Pakistan entires footwear export, helping the economy grow as we do.

Accepted globally

Accepted globally

We are loved locally but also quiet famous internationaly. We makeup 50% of Pakistan entires footwear export , helping the economy grow as we do.

Service Industries Limited

Service Industries Limited (SIL) is a public limited company listed on the stock exchanges of Pakistan.

It is the largest manufacturer of footwear, tyres & tubes and has been the largest footwear exporter of the country .The company has facilities located in Gujrat and Muridke and exports its products in many destinations around the world. With a strong emphasis on product quality and innovation, SIL has built both domestic and international recognition of company’s products.


Shoebox is an initiative in retail by Service Industries Limited (SIL).Shoebox launched its first outlet in its hometown Gujrat in February 2016.To date it has opened 27 outlets covering 17 cities all across Pakistan.

Shoebox is a one-stop-shop for the entire family, catering to footwear and accessory needs of men, women and children. Here you can find a wide variety of shoes, handbags and accessories for women, men and one of the fine variety of Kids Shoes.

Shoebox houses following brands:


is a premium, high quality footwear brand for sophisticated men. Its craftsmanship exudes authenticity, class and unmatched luxury in footwear.


is an affordable footwear brand for fun loving men. It provides Value for Money by keeping up to date with latest trends.


is for those with lust for walking. They are restless and ever ready to embark on a new journey – in a good pair of shoes


provides the girl next door with a complete range of fashionable accessories for every occasion. Ekisha does this by focusing on en vogue designs and materials, providing an entire footwear and accessories wardrobe that gives her the freedom to express herself.


a German brand manufactured by SIL provides the real woman with comfort at every step. Caprice does this by focusing on quality and innovation, providing the illusion of Walking On Air.

Beira Rio

a Brazilian brand provides the dynamic woman with comfort and fashion simultaneously. Beira Rio does this by offering diversity , beauty, fashion , comfort and quality.


provides the carefree child with a complete range of footwear to help explore new things as they grow older. YO! does this by focusing on colors, comfort and durability, giving the child the opportunity to do what kids do best – explore, enjoy and play!


is for the sportsman inside. Be it a casual jog or a hardcore exercise on the track , Ace , like its name will make sure you’re on you’re a-game Always.